Souq White Friday 2016 Sale
Middle east based online retail store Souq.com, operating in UAE, KSA and Kuwait is jumping into year end sale with new name of White Friday, event is also know as Black Friday in USA and Europe. Souq brought White Friday to UAE in 2014 with a new name of White Friday. Friday after Thanksgiving has emerged as the busiest shopping day of the year in the US, with retailers offering huge discounts and attractive time-constraint deals. A similar concept in China, known as Singles Day on November 11 called 11.11 saw the online giant Alibaba generate billions worth of e-commerce sales in just 24 hours.